Maggiecrowley's Blog

Chapter One

Posted in Reading Notes by Maggie on May 29, 2010

This information is found in PUBLIC RELATION WRITING AND MEDIA TECHNIQUES, 6th edition, by Dennis L. Wilcox

This chapter explains the importance of writing for the PR practitioner.  It is also important to keep up with the times when it comes to technology. Today, social media is a huge new outlet for everyone (including Public Relations professionals) to reach unlimited amounts of people all over the world. Social media includes blogging, Facebook, Twitter, and many more sites people use to communicate and express themselves.

Sloppiness loses credibility! Spelling, grammar and word choice and all important to create clear, meaningful writing.

As always, it is important to be sensitive to peoples’ backgrounds and opinions. Everyone is different and as a PR professional, it is our responsible not to offend anyone when it comes to their beliefs.


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