Maggiecrowley's Blog

Chapter 3

Posted in Reading Notes by Maggie on June 3, 2010

This information is found in PUBLIC RELATION WRITING AND MEDIA TECHNIQUES, 6th edition, by Dennis L. Wilcox

Here are a few of the highlights I found most important in chapter 3.

  • Public Relations professionals should take the law seriously there are many ways that we can be found as co-conspirator  or liable just by being involved in a situation. This means that PR professionals should always choose words wisely when speaking to the press, giving advice to clients and making important decisions for an organization
  • Copyright Laws are no joke! Individuals and organizations take copyright laws very seriously and have the right to sue if their rights are abused. A copyright under U.S. law protects original material for the entire life of the creator plus 70 years after their death. It is critical to give credentials to those who deserve them!
  • Misappropriation of personality becomes an issue when organizations use, “well-known entertainers, professional athletes, and other public figures in an organization’s publicity and advertising materials,” without negotiating proper permission. We see this everyday in blogs, newspapers, and on TV.
  • Although in the U.S.A. we are proud of our right to have freedom of speech, there are organizations who regulate commercial speech. The Federal Trade Commission, the Securities and Exchange Commission, and the Food and Drug Administration all monitor and regulate commercial speech for the protection of people.

Chapter 3 discusses some of the ideas and regulations that are in my least interest when it comes to practicing public relations, but I know that they are very important to know. When it comes to the law, it is never worth being risky!


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