Chapter 8

This information is found in PUBLIC RELATION WRITING AND MEDIA TECHNIQUES, 6th edition, by Dennis L.

Chater 8: Selecting Publicity Photos and Graphics

Publicity photos are an important addition to news releases and feature stories because they add interest, variety and often explain things better than words alone.

Components of a good photo include:

• technical quality
• subject matter
• composition
• action
• scale
• camera angle
• lighting and timing

When working with photographers, it’s important to be sure to find an appropriate photographer, agree to a fair contract, plan a photo session in advance, edit appropriately, and always keep ethics in mind.

When distributing photos and artwork, there are four different formats that offer a variety of options depending on what an editor is looking for.  Remember, the editor is who you’re selling to!

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