Maggiecrowley's Blog


Chapter 8

Posted in Reading Notes by Maggie on June 19, 2010

This information is found in PUBLIC RELATION WRITING AND MEDIA TECHNIQUES, 6th edition, by Dennis L.

Chater 8: Selecting Publicity Photos and Graphics

Publicity photos are an important addition to news releases and feature stories because they add interest, variety and often explain things better than words alone.

Components of a good photo include:

  • technical quality
  • subject matter
  • composition
  • action
  • scale
  • camera angle
  • lighting and timing

When working with photographers, it’s important to be sure to find an appropriate photographer, agree to a fair contract, plan a photo session in advance, edit appropriately, and always keep ethics in mind.

When distributing photos and artwork, there are four different formats that offer a variety of options depending on what an editor is looking for.  Remember, the editor is who you’re selling to!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: