Maggiecrowley's Blog

Social Media News Releases

Posted in Personal,Uncategorized by Maggie on July 8, 2010

This information can be found in PUBLIC RELATION WRITING AND MEDIA TECHNIQUES, 6th edition, by Dennis L. Wilcox.

What is a social media news release?  Social media news releases, or SMNR, share information similar to what can be found in a traditional news release, with added high-resolution photos, graphics, videos or audio components.  Social media news releases are the high-tech version of traditional news releases that provide information in five general areas including:

  • Announcements– provides information about the occurrence of personnel appointments, promotions and changes, new products or services, earnings, mergers, events, etc.
  • Spot Announcements– occur under circumstances that can not be controlled by an organization, like a storm or outside action, that must explain what happened and how it will affect the organization.
  • Reaction Releases– when an event or situation has an impact on an organization, this type of news release can be used to describe how the event has impacted related organizations and how it will affect the public.
  • Bad News- an approach used to confront an issue that may damage an organization’s image, otherwise.
  • Local News- localizes issues to make organizations and events seem closer to home and more important to certain communities.

Social media news releases were first pioneered by the major electronic distribution services, such as Business Wire, PR Newswire, and Marketwire.  To promote maximum exposure, these distribution moguls have teamed up with major search engines like Google, Yahoo! and MSN to make searching and finding much easier.

According to most experts, bloggers are one of the biggest targeted audiences when it comes to social media news releases. This audience spends a lot of time on the Internet and is familiar with how to handle these types of releases.

When writing a social media news release, keep in mind that only actual news should be included.  Sometimes readers can be overwhelmed by the magnitude of information in news releases.  As writers, we should try to avoid over-stimulating readers with every tid-bit of multi-media excitement and too many words.  Paragraphs should stay succinct and factual to be most affective.

Social media is an easy and cost-effective way for news releases to circulate, especially for major event and product launches.  This example of a SMNR is an announcement of Chik-Fil-A’s new spicy chicken sandwich. Unlike a traditional news release, this example was formatted for the Internet and includes a high-def picture to further entice viewers.

Chick-Fil-A Heats Up Menu with New Spicy Chicken Sandwich

Take a look at the advantages and disadvantages of a social media news release:


  • Relatively easy to create
  • Cost-effective
  • Ability to reach masses of viewers
  • Very versatile


  • May be harder to “stand out”
  • Sensory overload
  • Can be more difficult to reach target audience

How and when to utilize a social media news release can be tricky. It is important for users to determine when it will be most effective to use a social media news release.  SMNR’s are effective when announcing the release or launch of a new product or service.  Public relations practitioners should consider the timing of a SMNR before it’s distribution.  Social media news releases can be used simultaneously with the placement of other forms of advertisement, like PSA’s, commercials, newspaper and magazine placement, radio announcements, etc.

Social media news releases can be created using pre-made templates found in the Internet or, for the experienced practitioner, can be homemade.  Here are a couple of links that offer help for those new to the practice of creating social media news releases.

PRX Builder: Create, Combine, Distribute

Copyblogger: How to Write a Social Media Press Release

Take a look at this You-Tube video for a quick lesson in social media news releases:

This social media news release utilizes the images and hyperlinks to entice readers and provide additional information.

Times Live: Zuma to Captain Special Olympics Cup Squad

When creating a social media news release, Craig McGuire, of PRWeek, offers the following pointers:

  • Include links offering additional information
  • Place important terms in key positions like headlines and first paragraphs
  • Distribute releases through a service that carries hyperlinks to downstream sites
  • Don’t go link crazy- too many links confuse readers and make releases look sloppy
  • Don’t use low-resolution photos- high-resolution photos look better and are easier to use
  • The message comes first- use the “bells and whistles” after completing the message
  • Use bullets to convey key points
  • Be sure to provide contact information
  • Use short paragraphs with important information- skip the flab.

Social media news releases are an important part of social media and public relations today. From here, we can only go forward with social media- it is a growing part of public relations and can be utilized to benefit creators and viewers.


Good Morning World

Posted in Uncategorized by Maggie on April 23, 2010

I love morning more than any other time of the day. Although the stereotype for the typical college student is to sleep past noon most days, I have to say that it is just not my thing. I really enjoy getting up early and either being productive or just lying around with a cup of coffee watching the news and catching up on some reading.

Why is it that while many people hate the morning light and I can’t get enough? I think it traces back to my mom. My mom, Vikki, is always up before everyone (and definitely asleep first). She has most of her daily obligations completed before we’re even awake at home! She likes to point out that it is one of the only times of day that she is completely alone and no one will call and bother her. I’ve found that is true! No texts messages, no phone calls, no Facebook chats. Well, she has convinced me!


Posted in Uncategorized by Maggie on April 14, 2010

There is nothing better than relaxing on a Sunday afternoon (or all day..) in a dark room with a large TV watching a great movie! There is something special about movies that just takes you out of your own world and into something usually much more fun. It can be an escape for many of us, even for just a couple of hours.

Although I don’t find alot of time to watch alot of movies, I have a few favorites that I enjoy on repeat. My first-place-all-time-favorite movie is “Moulin Rouge”. I love the singing, the dancing, the costumes, and I love Nicole Kidman! I even have the sound track and can sing almost every word:). After that, I love the movie “Slumdog Millionaire”. When I saw that movie I totally fell in love. The story is so captivating and intense. Of course I love the “Sex In the City” movies– I’m a girl! Some more of my favorites include “Titanic”, “Moulin”, “Public Enemy”, and “Inglorious Bastards”.

Reality TV

Posted in Uncategorized by Maggie on April 1, 2010

So, everyone has watched some kind of reality TV or another. Thoughts? Well, in my opinion, it really just depends on the show. I’m not a fan of many of the ones on TV today, like ‘A Minute to Win It’, or ‘The Marriage Ref’. Where do people get these ideas from?? A couple of years there was even this show on NBC called something like ‘The Moment of Truth”.  This show had individuals to take a lie detector test and then would ask the people extremely personal and revealing questions. It was said that people’s lives were ruined over a TV show! Not surprisingly, the show barely made it through a couple of seasons. Shows like that make me wonder where the television industry is taking us. So, in summary, I’m not big on reality shows that involve romance, or people just looking for their 15 minutes of fame.

The reality shows I do like involve people overcoming themselves or some difficult circumstance. I really like ‘The Biggest Loser’ and ‘The Amazing Race’. In both these reality shows, people are working together towards some kind of difficult goal. Personally, I would love to be on ‘The Amazing Race’!! I would love to travel around the world with a friend or family member!  But I’m still looking for a teammate… Any ideas?

Spring Break

Posted in Uncategorized by Maggie on March 24, 2010

Last week was spring break. Spring break is one of the most anticipated week of the year for many college students, even if just for the absence of classes. While most of my friends were headed to the beach to party or on an awesome cruise, I had plans to head to the beach with my family.

Unfortunately, my plans fell through early on in the week after just a night of relaxation. I was very sick and ended up having to leave the beach for home to go to the doctor. While I didn’t get to soak up the sun and hang out with friends, I did get a lot of bed time. I’m thankful for the rest because it sure seems like the rest of this semester is going to be a lot of pressure with school work and finals.


Posted in Uncategorized by Maggie on March 8, 2010

So, I don’t want to forget about this blog for the third week in a row. I’m posting on Monday just to make SURE that I don’t let it get past me!

The Olympics is a pretty broad topic over all. There are Summer Olympics, Winter Olympics, and my personal favorite, Special Olympics.

Having an older sister with Downs Syndrome, my family has always been very involved in the Special Olympics. Growing up we have all coached, participated, and/or cheered for Special Olympic teams in the region, usually several times a year. Currently, my sister, Katie is 27 years old. She competes twice a year with SOGA (Special Olympics Georgia). Katie competes in a swimming tournament in Atlanta in May and plays bocci in the fall. For the past two years, my brother, Peter,and Katie have competed on the same bocci team, making the pair a unified team. Unified Special Olympic teams include at least one member with a disability and at least one member with out a disability. My mom coaches the team. My mom can proudly announce that her bocci team has won several medals within the last two years- a gold and bronze.

Katie and Peter compete in the SOGA Masters Level Games, consisting of athletes twenty-two years and above. For my family, Special Olympics is a huge tradition and event that we all look forward to throughout the year. To me, there is nothing more special than the look on every athletes face while competing. At the SOGA Games, winning is not everything. It is refreshing to watch athletes who don’t care whether they win or lose, everyone is simply happy to participate.

Favorite Peeps

Posted in Uncategorized by Maggie on February 18, 2010

There are quite a few people who are important to me. Numero Uno, however, I have to give to my mom. She is the best of the best- always wanting to listen to my problems, ready with a quick piece of advice, funny, honest, loving and patient. Yes, I have messed up quite a few times, and I know it’s kind of in the job description, but my mom goes above and beyond. There are so many things I admire her for and I hope that eventually, I will become as strong, loving and hardworking as she is.

Of course I have to mention the rest of my family. My brother, Peter, and my sister, Katie, are both very important to me. I can’t begin to describe the density of knowledge I’ve gained from both of them. My sister is one of the funniest people I know. I have learned how to appreciate the little things in life from her, along with the virtue of patience. It’s also important to mention that my sister has the truest form of character I have ever come across and she can pin sincerity a mile away. Peter, my brother, wrote the book when it comes to being laid back. Occasionally, with my personality, it is easy to get caught up with the stress of our society’s fast paced life style. My brother has taught me how to savor the good things that happen and how to slow down and not take myself too seriously.

Luckily, I also have the world’s most awesome friends that any girl could ask for. Loyal, honest, fun people who care as much about me as I do them. Especially my boyfriend, Micah, who I know would do just about anything for me. The more I think about it, the more I realize just how lucky I am. I have some great people in my life and when it comes right down to it, I know that every one of them has helped to create the person I am today.

Material Girl

Posted in Uncategorized by Maggie on February 12, 2010

The more I think about it, the more I realize how dependant I am on stuff. I love the luxuries of college and hygiene and family- these all come with “necessary” items. In this day and age it is taboo for people to be homeless or sick. As I have been considering the possibilities of material items I can live without, I am shocked to admit that there are many more than I ever dreamed!

The three essentials that I thought of first were: my cell phone, car, and Ipod. These are things I use without any limits everyday! My next idea included my laptop, books, and a toothbrush. Again, things I use everyday that would be hard to live without. Of course, many people go their entire lives without any of these luxuries. Finally, I decided that there are even more things that are important to my every day life including coffee, TV, chapstick, shoes, paper, and my bed.

Although I know not every has the opportunity to enjoy all of these material possessions, thinking and writing about them makes me a little appreciative of what I have.

Super Bowl XLIV

Posted in Uncategorized by Maggie on February 5, 2010

Here we go, Super Bowl Sunday! Here are the facts:

-I couldn’t tell you who’s playing if I tried

-Honestly, I had to google it to get the correct roman numerals

-Yes, I probably will be watching it but make note: Not necessarily by choice! (Except the commercials… and maybe the half time show.)

Although, personally I’m not a big football fan, I know there is a lot of hype for the big game this weekend and for football in general. Each year, millions of football fanatics watch this game.

While I’m pretty indifferent about the game itself, here are some facts that I find pretty interesting about the Super Bowl:

Did you know…

Over 8 million pounds of guacamole will be consumed this Sunday and more than 14,500 tons of chips will be eaten.

Only 5% of people will watch the game alone, but if you go to a Super Bowl party there will be on average, 17 guests.

Around 6% of adults with full-time jobs will call in sick Monday after the game.

As of 2006, a thirty-second commercial averages $2.5 million dollars.

I know that this game can mean a lot to many people and I hope everyone comes out with some kind of victory after the weekend- I know my personal win will be no more football until next fall!


Posted in Uncategorized by Maggie on January 28, 2010

Stirrup Some Fun, or SSF, is a local non-profit organization dedicated to bettering the lives of children with disabilities or life challenges. The program is under the umbrella of organizations related to the Statesboro-Bulloch County Parks & Recreation Department.  SSF offers these children a new physical and visual perspective of the world that lets them experience the many benefits of riding horses.  I first got involved about a year ago when I began working at the Rec. Dept., here in Statesboro.

For children with physical disabilities therapeutic horseback riding often shows improvement in flexibility, balance, and muscle strength. Additionally, the bond formed between students and horses can lead to increased confidence, patience, and enhanced self-esteem. Everyone benefits from therapeutic riding, including the instructors, volunteers and parents who enjoy their children’s happiness and physical and emotional well-being. Personally, SSF is the most fun and engaging part of my job.

Because SSF is 100% volunteer based, we are always looking to have new people get involved! If you or someone you know is looking for volunteer opportunity please consider helping out at SSF. Whether or not you are a “horse person”, the experience is truly amazing. You can find more information by contacting the Rec. Dept. at 912. 764.5637 or visiting our website at

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